Android is a powerful operating system, but most people don't think much about their operating system. So we needed to show all the ways it could enhance your life, in one ad. 

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Apple has an 82% share of the high end market in Australia, while Android’s share has been in steady decline for the last five years. With the new iPhone 6s about to be released; hundreds of thousands of Android contracts coming up for renewal; and brand new Samsung, Sony and HTC handsets in the market, Android had to act. We set out to remind users of all the ways the Android OS makes life easier by anticipating their daily needs, bringing the magic of Google to their fingertips.

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