People only notice insurance when they need it, so it’s no wonder they begrudge paying their premiums. As a result, when it’s time to renew each year they’re often motived to find the cheapest insurance, instead of the best. But NRMA has over 90 years’ experience in managing risk, so they know which risks are the most common, which are the most disruptive, and which are the most preventable. For example, a flooded home can cost $20,000 to repair, but the most common cause - a burst ‘flexi hose’ - costs about $8 to replace. NRMA Safety Hub is a business innovation that flips insurance on its head. Instead of paying out after a disaster, it pays customers to take action to prevent it in the first place.
Rewarding safe behaviours.
The experienced served up a range of safe behaviours, rewarding the user for completing them.
Personalised to each user.
The tasks were calculated based on a range of factors, including user, location, and risk data.
Over 150,000 customers Australia-wide.
The experience was scaled to a sample group of customers for the trial, with the learnings now incorporated into the NRMA Insurance Loyalty Program, Help Hub.
Case study.
WARC
TOP 10 Most Awarded Campaigns Worldwide
SPIKES ASIA
GRAND PRIX - Mobile, Mobile Apps
GOLD SPIKE - Digital, Consumer Services / Business to Business
GOLD SPIKE - Media, Use of Data Driven Insight
SILVER SPIKE - Mobile, Data / Insight
SILVER SPIKE - Digital Craft, UX & Journey Design
BRONZE SPIKE - Brand Experience & Activation, Use of Mobile & Devices
BRONZE SPIKE - Media, Use of Mobile
LONDON INTERNATIONAL AWARDS
SILVER - Digital: Banking/Financial/Insurance
SILVER - Non-Traditional: Direct Marketing
CLIO AWARDS
GOLD - Digital/Mobile - Apps
AFR MOST INNOVATIVE COMPANIES AWARDS
WINNER - Best Media and Marketing Innovation
MUMBRELLA AWARDS
WINNER - Mumbrella Award for Data-Driven Marketing
HIGHLY COMMENDED - Mumbrella Award for Innovation
HIGHLY COMMENDED - Best Use of User Experience
CANNES LIONS
SILVER LION - Creative Data, Data-driven Consumer Product
SILVER LION - Mobile, Brand-led Mobile Apps
BRONZE LION - Mobile, Data/Insight
BRONZE LION - Creative Strategy, Business Transformation
ONE SHOW
GOLD - Applications
SILVER - Creative Use of Data, Targeting
BRONZE - Utility
MERIT - Innovation in Mobile
MERIT - Digital Product
Credits
AGENCY: CHEP Sydney