Helping kids with intellectual disability through puberty.

Being the parent or carer of a child with autism or intellectual disability can be unpredictable; even more so when they start entering puberty. But resources were virtually non-existent. Our brief from Family Planning NSW was to create a first-of-its-kind platform that helped guide parents and carers through this challenging period. Entering puberty is like entering a whole new world, where new rules apply. So we created a new world of our own: Planet Puberty. The idea took a light-hearted approach to what can be a category overburdened with worthy messages.

A whole world of information and resources.

The educational platform includes a website, webinar series, posters, podcast and social videos. The suite of resources was co-designed with people with disability and their parents and carers, perspectives that were critical in guiding the development of the project at all stages.

Normalising the experience of puberty.

In posters and videos shared through Family Planning NSW’s social channels, we seeded key messages from the site about topics like periods, privacy, and personal care.

An entire educational ecosystem.

The Planet Puberty platform spawned podcasts, pencil cases, and everything in between.

“The GHO team exceeded the expectations
of everyone here at Family Planning NSW.”

Ee-Lin Chang, Senior Health Promotion Officer

Credits

Client: Family Planning NSW
Agency: GHO Sydney