Growing the game of football for all Australians.

CommBank has been proud a proud supporter of women’s sport for over 20 years. As official naming rights partner of the CommBank Matildas and a partner of the FIFA Women's World Cup 2023, they were in a strong position to capitalise on the excitement for the FIFA Women’s World Cup 2023™ as it came to home soil.

But instead of just a standard sponsorship campaign, we had a much bigger opportunity: showcasing CommBank’s dedication to growing the game of football for more Australians, from the grassroots to the elite. Our approach demonstrated that in every endeavour, meaningful progress comes from achieving our goals. Even better if we can achieve them with others.

30s TVC

OOH

Social

Train Like a CommBank Matilda Activation

Credits

Client: Commonwealth Bank
Creative Agency: GHO Sydney  
Production House: Filmgraphics
Music: Massive Music
Photography: The Pool Collective
Media: Essence Media