Our brief was to demonstrate the power of the Optus Network by making the intangible tangible. In other words, by doing it not saying it. In the original pitch, we presented a slightly tongue-in-cheek case study video showing worldwide PR and front page headlines - all of which ultimately came to pass. The benefits of brave clients, fantastic partners, an agency prepared to back the idea, and a diverse team to make it happen.
Awards
CANNES
2015 TITANIUM
2015 GOLD – PR – Technology & Manufacturing
2015 GOLD – Mobile – Activation by Location
2015 GOLD – Cyber – Tangible Tech
2015 GOLD – Innovation – Creative Innovation
2015 SILVER – PR – Corporate Reputation & Communication
2015 SILVER – Cyber – Innovative Use of Technology
2015 BRONZE – Media – Digital & Social – Use of Other Digital Platforms
2015 Shortlist – PR – Environmental
2015 Shortlist – Media – Response / Real-Time Activity
2015 Shortlist – Mobile – Utility
2015 Shortlist – Product Design – Well-Being & Environmental Impact
D&AD
2016 WHITE PENCIL - Service Innovations
2016 WOOD PENCIL - Product Design
2015 GRAPHITE PENCIL - Tech Innovation
2015 GRAPHITE PENCIL - Innovative Use of Tech
2015 WOOD PENCIL- Ambient
2015 WOOD PENCIL- Earned media Campaign
SXSW
2015 WINNER - Internet of Things
2015 Finalist - Sustainable Tech
ONE SHOW AWARDS
2015 GOLD - Proximity Marketing
2015 GOLD - Physical Product
2015 SILVER - Other Digital Solutions
2015 Merit - Cross Platform Campaign
2015 Merit - Innovation in Outdoor
2015 Merit - Other Interactive Media
CLIO AWARDS
2015 GRAND CLIO - Digital
2015 GRAND CLIO - PR
2015 SILVER - Experiential
2015 Shortlist - Outdoor
WARC PRIZE FOR INNOVATION
2015 GRAND PRIX
2015 GOLD - Product or Service
2015 GOLD - Innovation
LONDON INTERNATIONAL AWARDS
2015 GOLD - Creative Use of Tech
2015 BRONZE - The New
IAB MIXX NEW YORK
2015 GOLD - Can’t Be Contained Category
MUMBRELLA AWARDS
2015 WINNER - Innovation
SPIKES ASIA
2014 GRAND PRIX INNOVATION
2014 BRONZE SPIKE - Branded Tech
2014 BRONZE SPIKE - Innovative use of Tech
AWARD AWARDS
2014 GOLD - Technological Innovation
2014 SILVER - PR
2014 SILVER - New Product Development
2014 SILVER - Emerging Digital
2014 BRONZE - Creative Innovation
2014 BRONZE - Promotional & Experiential
2014 BRONZE - Microsite
AGDA AWARDS
2014 WINNER - Design for Good
2014 WINNER - Technical Innovation
2014 WINNER - Illustration for Websites
LOCUS AWARDS
2014 WINNER - Ambient Campaign of the Year
2014 WINNER - Game Changer Award
WEBBY AWARDS
2014 Finalist - Mobile: Visual Aesthetic Design
BEST ADS INTERACTIVE
2014 WINNER - October
KINSALE SHARKS
2014 GOLD - Innovation
2014 GOLD - Ambient
IAB CREATIVE SHOWCASE
2014 WINNER
Credits
Agency: M&C Saatchi Sydney