Build with Chrome demonstrates the power of the Chrome browser by combining two of the world’s best-loved products: Google Maps and LEGO. The campaign was so successful it was rolled out globally, and is still live years later. Idea from our team at M&C Saatchi/Mark, then we held a global tender and appointed North Kingdom to build the experience.
We later extended the campaign for events like Valentine's Day and Father's Day, driving further engagement.
The experience later went global, with development, design and production handled by North Kingdom.
Recognition
ONE SHOW INTERACTIVE 2013
Gold, Websites - Services
Silver, Integrated Branding Campaign - Online
Finalists/In Book
In Book, Corporate Website
In Book, Interaction Design
D&AD - 2013
Graphite Pencil, Campaign Sites
One of just two websites worldwide to receive a Graphite Pencil. No Yellows were given.
SPIKES ASIA 2013
DIRECT
Silver, Best Use of Digital Media in a Direct Campaign
Bronze, Consumer Services
DIGITAL
Silver, Consumer Services
Shortlist, Integrated Digital Campaign
AWARD AWARDS 2013
Digital
Silver, Website, Business to Consumer
Silver, Apps
Direct Marketing
Silver, Digital Direct Response, Individual
Media
Bronze, Best Use of Media, Digital
ADNEWS AWARDS 2012
Digital Campaign of the Year
B&T AWARDS 2012
Winner, Best Digital Campaign
CAPLES AWARDS 2012
Gold, Microsites
Silver, Interactive Campaigns
Finalist, Creative Use of Technology
ADMA AWARDS 2012
Pinnacle Awards
David Ogilvy Award for Creative Execution of the Year
Creative Awards
Gold, Art Direction
Gold, Direct Response Digital
Silver, Apps & New Development
Silver, Creative Use of Technology
Silver, Brand Experience
Bronze, Websites/Microsite
Effectiveness Awards
Silver, Publishing & Entertainment
Silver, Brand Experience
FWA
Site of the Day, 3 September 2012
http://www.thefwa.com/site/build-with-chrome
MIXX AWARDS 2013
[Mixx Awards uses the Olympic system: one Gold, one Silver, one Bronze]
Silver, Brand Destination Site
CLIO AWARDS 2013
Silver, Microsite
Bronze, User Experience
Winner, Advertiser of the Year - Google
[ Build with Chrome was one of 8 campaigns worldwide contributing.]
CANNES LIONS 2013
CYBER
Shortlist, Websites and Microsites
Shortlist, User Experience
17TH ANNUAL WEBBY AWARDS 2013
People’s Voice Award, Online Campaign
Nomination, Online Campaign
Nomination, Best use of Online Media
Nomination, Best Visual Design
IAB CREATIVE SHOWCASE 7.2
Winner
AWWWARDS 2012
Site of the Month, July 2012
http://www.awwwards.com/site-of-the-month-for-july-2012-build-with-chrome.html
W3 AWARDS 2013
Gold, General Website Categories - Branding
Gold, Website Features - Visual Appeal
Silver, General Website Categories - Computer/IT: Software
Silver, Microsites - Branding
Silver, Microsites - Computer/IT: Software
Silver, Innovation/Experiential - Computer/IT:Software
Silver, Online Campaign - Branding
Silver, Online Campaign - Computer/IT: Software
Silver, Marketing Effectiveness - Computer/IT: Software
CONTAGIOUS 2012
Featured
DIRECTORY 25, DECEMBER 2012
Featured: “Build with Chrome... has been winning awards left, right and centre.”
Credits
Agency: M&C Saatchi/Mark, Sydney
Creative Director, Writer: Hamish Stewart
Creative Director, Art Director: Joshua Rowe
Art Director: Rob Concepcion
Art Director: Chris Little
Writer: Ben Yabsley
Account Service: Amy Friedlander
Planning Director: Dan Pankraz
Agency Production: Chris Coward
Experience Design: Nathan McKean
Client: Google Australia
Production: North Kingdom
Other: Agigen, Stockholm